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Research

We examine how generative AI is changing product discovery, access to information, and purchasing decisions. Through industry data, practical testing, and product information analysis, we explore emerging challenges for cross-border e-commerce businesses and ways to address them.

A light-grey self-cleaning litter box with three blank price tags, one of them red (illustrative image)
3 / 6On 3 of 6 sites, the same SKU or barcode carried different prices.
How-to

One product, three prices: why does AI quote the wrong price?

What we found on the websites of 13 pet product brands, and five checks you can run

Test pages, old campaign pages and separate pages for each colour can leave one product with several prices and several ratings. An AI assistant quotes whichever page it reads.

We checked the websites of 13 pet product brands. Here is what we found, with five checks you can run on your own store.

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